How to Write a Press Release

A strong press release makes the announcement understandable in seconds. Before writing, reduce the news to one sentence: what happened, who is involved, and why is it relevant now? If that sentence is unclear, the release will usually be unclear too.

1. Write a factual headline

Use the headline to identify the announcement, not to make a broad marketing claim. Include the company or subject and the concrete development where possible.

2. Put the news in the opening paragraph

The first paragraph should answer the basic questions: who, what, when, where, and—when useful—why. Do not spend several paragraphs introducing the company before revealing the announcement.

3. Add evidence and context

Use the next paragraphs for details that help a reader evaluate the news: product availability, transaction terms that are public, event dates, research methodology, market context, or what changes for customers. Link to supporting material when appropriate.

4. Use quotes for perspective

Quotes should add interpretation or human context rather than repeat the headline. Attribute them to a named person and make sure the quoted person has approved the wording.

5. Finish with company and contact information

A short boilerplate can explain what the organization does. Provide a real media contact or clearly designated communications contact so a journalist can ask questions or verify details.

6. Edit for accuracy

Check names, dates, numbers, titles, links, quotations, legal entity names, and claims before publication. A concise release with accurate facts is more useful than a longer release padded with promotional language.